Despite the uniqueness of the role played by the Chief Marketing Officer in terms of both organizational impact and complexity of leadership challenge, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices.  To help fill this void, The Chief Marketing Officer Institute has created the CMO Journal to accelerate the pace of research and theory development, research interpretation and reviews, and critical discussion concerning all aspects of executive leadership within the marketing discipline.

To that end, the vision on The Chief Marketing Officer Journal is to be an important driver of the global impact and overall well-being of the marketing profession.  By focusing on the creation and dissemination of knowledge related to the role and leadership challenges of marketing executives, the CMOJ provides both immediate and lasting benefits to the field of marketing and the people that practice it.