The Chief Marketing Officer Institute strives to maintain the most comprehensive library of research, white papers, and leading edge articles on the topic of marketing executive leadership.  Documents contained in the library are organized as follows.

THE CMO JOURNAL:  Purchase Volume I of the CMOJ, which includes more than exclusive research, articles, and interviews from some of the greatest minds in marketing, such as:  David Court (McKinsey & Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO of The Coca-Cola Company), John Quelch (Harvard), Jo Ann Herold (CMO, The HoneyBaked Ham Company) and more.

RESEARCH: Generally, the documents in this section include results from primary survey data and/or quantitative data analysis.

BOOK STORE: Each year The CMO Institute picks its most highly recommended books for marketing executives. Some are new, some are classics. All are required reading for marketers that want to stay on top of their game.

SUBMISSIONS: The CMO Institute actively solicits the results of primary research on areas of interest to senior marketing executives. Additionally, the Institute is also interested in reviewing the submissions of thought leaders on topics relevant to executives in the field of marketing.