The Chief Marketing Officer Institute strives to maintain the most comprehensive library of research, white papers, and leading edge articles on the topic of marketing executive leadership.  Documents contained in the library are organized as follows. 

RESEARCH: Generally, the documents in this section include results from primary survey data and/or quantitative data analysis.

ARTICLES: The documents contained in this section are generally points-of-view from subject matter experts, and may reference data and analysis from other studies. 

INTERVIEWS:  Included in this section are transcripts from interviews with leading marketing executives on the challenges they face.

BOOK STORE:  Each quarter The CMO Institute ranks its most highly recommended books for marketing executives.  Some are new, some are classics.  All are required reading for marketers that want to stay on top of their game.

SUBMISSIONS:  The CMO Institute actively solicits the results of primary research on areas of interest to senior marketing executives.  Additionally, the Institute is also interested in reviewing the submissions of thought leaders on topics relevant to executives in the field of marketing.

SUGGESTIONS:  How can we improve upon our Research Library? Let us know.