The Role & Leadership Challenges of the Chief Marketing Officer
First published by the American Marketing Association, this ground-breaking research examines the day-to-day responsibilities – and leadership challenges – of senior marketing executives. Starting with a rigorous review of the marketing and leadership literature, the document provides an excellent assessment of the demands placed upon Chief Marketing Officers. © 2000 William L. Koleszar and Kenneth L. Bernhardt
In collaboration with the Association of National Advertisers, Booz Allen Hamilton surveyed 370 people representing more than 100 companies in nine industries in an attempt to discover whether marketing is in fact disconnected from the leadership agenda. © 2004 Booz Allen Hamilton, Inc.
This Harvard research and its conclusions draws upon surveys conducted among 120 companies and 18 in-depth interviews with CMOs and/or CEOs from global companies in order to gain a deeper understanding of what drives success and failure among chief marketers. Our conversations revealed that personality, empowerment, expectations, skills, and a company’s needs together play a critical role in a chief marketing officer’s success. By Gail McGovern and John A. Quelch. ©2004 Booz Allen Hamilton Inc.
CMO Tenure - Slowing the Revolving Door
An excellent, albeit brief, research document on the average tenure for CMOs at the top 100 branded companies. Based on the Spencer Start data, only 14 percent of CMOs for the world’s top brands have been with their companies for more than three years — and nearly half are new to the job over the last 12 months. © 2004 Spencer Stuart
CMOs: A Study of Their Presence in Firms’ Top Management Teams
This research investigates factors associated with the presence or absence of a CMO within a firm's Top Management Team. Findings based on a multi-industry sample of 167 firms over the five-year period of 2000 to 2004, show that innovation, differentiation, branding strategy, diversification, TMT functional experience in marketing, and the CEO being an outsider, are associated with the likelihood of CMO presence in the TMT. CMO presence in the TMT was found to have neither a positive nor a negative impact on firm performance. The authors discuss the implications of these findings for theory and practice. © 2007 American Marketing Association
CMO Reality Check Poll - June 2005
The June 2005 CMO RealityCheck™ survey asks marketing executives from hundreds of the nation’s largest and well-branded organizations to weigh-in on spending priorities, best marketing practices, strategic marketing planning, measurement, professional development, interaction with top executive management, job satisfaction, and use of emerging marketing techniques © 2005 By Chief Marketing Officer Magazine
CMO Reality Check Poll - March 2005
The March 2005 CMO RealityCheck™ is a survey conducted by CMO magazine to assess the outlook for marketing spending, profile the CMO audience, and to investigate “hot” areas affecting the marketing function across multiple industries. © 2005 By Chief Marketing Officer Magazine
By The Numbers: A National Study Linking Marketing and IT with Revenue
During the first quarter 2003, 146 marketing and IT professionals participated in this invitation-only, online survey. Marketing and IT were almost equally represented and more than 50% of respondents were VP, Director or C-level. Company size ranged from less than $50m to over $1B in revenue. © 2003 Aelera Corporation
Specific content, such as research documents, data, articles, interviews, photos and images are subject to the copyright of their respective owners. All rights reserved. Unauthorized distribution, transmission or publication strictly prohibited. Materials obtained through this web site belong to the respective owners of such materials and are also protected by national and international intellectual property laws, conventions and treaties and are made available to members and guests of the Chief Marketing Officer Research Library and may only be used for your personal non-commercial purposes, single copy only. |